Survey Programming & Hosting

What I offer

Full survey programming and hosting solution on a state of the art data collection platform. I handle online quant surveys at any complexity or screening surveys for recruitment prior to qual interview.

Lightening quick delivery. Most requests will be turned around within one working day.


A "right first time" mentality. All work is reviewed and subject to rigorous quality control at every stage.


Live progress updates and results delivered via a client dashboard as standard.

Support throughout the life of your project. If survey changes or quota adjustments are needed in field they will be handled with no fuss.

All survey programming undertaken by me personally. With 20 years experience under my belt you can trust that I know what I'm doing.

Why use me?

Let Gray Matter Thinking take care of your scripting needs. I'll program and host your survey on a state of the art data collection platform. I cover online quant surveys, qual screeners and appointment bookings, and even kiosk surveys, or surveys for electronic data entry from traditional paper questionnaires. I can handle ad-hoc or continuous/tracking studies. All surveys can be configured to support additional languages and you can either rely on my trusted translation partner to provide required translation or else provide your own translations for input.

All surveys are hosted for as long as your study demands them to be* supported by a self-service project dashboard providing live progress metrics and data downloads.

I don't provide the respondents for your surveys but I do assist in making your surveys work with your pre-existing panel/customer list and will advise and set up surveys to work effectively with common panel providers or your recruiters. Contact me to discuss your requirements/available options.

I have the expertise and the systems to set your study up quickly and faultlessly with a minimum of fuss. Self-service tools are abundant but do they have the advanced capabilities to deliver to your requirements and can you afford the time and effort to do it internally? Let me take the strain and deliver a considered, professional, and accurate product.

* Within fair usage. Additional charges may be incurred if study runs significantly beyond expected, agreed fieldwork period.

Survey Platform Capabilities

The best way to understand what the survey platform is capable of is to try the demo survey which details all the main question types and functionalities.

  • Custom Branding - ability to brand survey experience through addition of brand logo, fonts, colour schemes, and background images
  • Fully optimised for mobile devices. A great respondent experience irrespective of device used to access the survey
  • Unlimited responses per survey
  • Advanced survey logic
  • File upload and download capability
  • Offline and Kiosk modes available
  • All common market research question types including:
    • Radio button and checkboxes
    • Text/Numerical
    • Continuous Sum
    • Grids
    • Contact Forms
    • Drag and drop ranking
    • Dropdown lists
    • Rating (Likert Scale)
    • Sliders
    • Star ratings
    • Cascading Menus
    • Card sort
    • NPS (Net Promoter Score)
    • Max Diff
  • Advanced question types including:
    • Conjoint
    • Audio Sentiment
    • Video Sentiment
    • Image heatmaps
    • Text highlighter
    • Video recording of open end responses (additional set up fee)
    • Automated Booking/Scheduling System (additional set up fee)
  • Respondent quality monitoring and reCaptcha capabilities to reduce fraudulent respondent activity. Responses are monitored for quality and suspicious activity is quarantined to ensure that you receive accurate responses.
  • Quota capabilities
  • Embedded and pop-up surveys (additional setup fees may apply)
  • Respondents can save and continue surveys
  • API and webhook integrations available (see consultancy services for examples)
  • Project data encryption - all surveys are conducted through secure connections and all survey data is encrypted